>[!properties]+ Book Details type:: #book📚/nonfiction pub_year:: 2009 author:: [[Simon Sinek]] tags:: #read/2023 ### Review / Notes Difference between innovation and novelty. Sinek’s definition of manipulation: There is a difference between repeat clients and loyal clients. Think Apple. Manipulations lead to sales not loyalty. Manipulation leads to repeat clients, not loyal customers. ### Book Quotes "People don’t buy what you do; they buy why you do it and what you do simple proves what you believe." \- [[Simon Sinek]] in [[Start with Why -- Simon Sinek (2009)|Start with Why]] ^q1 "QUOTETEXT" \- [[Simon Sinek]] in [[Start with Why -- Simon Sinek (2009)|Start with Why]] ^q2